The most common question that comes up when building a social media campaign is “How can I build a story?”In the world of social media, the answer is “with a story.”The process is simple: build a list of influencers that […]
Tag: media stand
The worst myths about the media
When we ask whether there is “fake news,” most people will think of the media.But what about the other side of the coin?It’s also not uncommon to hear the media describe the news that doesn’t match up with their narrative.For […]
How to stop the media from ruining your townsquare
On a sunny afternoon in late September, I walk into the lobby of the Marriott hotel, the first of many such hotels that dot the landscape of this sleepy coastal town.It’s early morning, and the lobby is packed with people […]