In 2018, the number of people who streamed their favourite shows and movies on the internet reached an all-time high, according to Nielsen data.
The number of streamers, however, is now trending downwards as more people prefer streaming to watching movies and TV shows online.
This trend was predicted to continue until the end of 2021.
“We’re seeing that streaming has slowed down, and we’re seeing a lot of streaming platforms get shut down,” said Jason Piotrowski, head of media at research firm Media Metrix.
“This is going to have a negative impact on the number and volume of content that is available for viewing.”
This trend has also been observed across other services, such as Netflix and Amazon Prime Video.
According to the company, the streaming market will be worth $1.5 trillion by 2021.
However, streaming remains a niche business.
“If we look at other industries, such a music and film industry is actually more popular than the streaming industry,” Piotwski said.
“I would say the streaming world is going away in the next few years.”
With the decline of streaming, there is a risk that the future of entertainment will be dominated by cable, which is the only way people watch content online.
PiotWSki said he was worried that the cable industry could “crash” in the future.
“If there’s one thing that the big cable companies know is that they’re going to lose subscribers over time and it’s going to be difficult to keep people engaged with cable,” he said.
“So they need to be able to offer something new and new to make people want to stay connected and keep people coming back.
That means they have to find new ways to monetise.”
Netflix is the biggest provider of streaming video, but it’s not the only one.
The company is the largest player in the US, accounting for more than 80 per cent of the US TV market.
It recently announced it is looking to take on Apple, which owns both iTunes and Amazon Video.
Apple has struggled to keep up with the rapid growth of its streaming services, and it is likely to lose its dominant position in the market.
While Piotweski says Netflix is in good shape for the future, the company has been under increasing pressure from competitors.
“As Netflix grows, it will need to find ways to attract new subscribers and retain existing ones, which means they need a lot more money,” he added.
“The company is now under pressure from all of these competitors, and Netflix is one of them.”
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